Brand
The brand kit
Marks, color, type, and voice — everything you need to represent Zanbase consistently.
Marks
Wordmark in marketing, where the full name should read clearly.
Logomark on product chrome, where space is tight and recognition matters.
Color
Coral
#FF774EPrimary
Amber
#FFC768Highlight
Olive
#4C5927Highlight
Purple
#663189Highlight
Teal
#1E8A79Highlight
Blue
#315CA8Highlight
Rose
#C94C7CHighlight
Lime
#6E9B2EHighlight
Ink
#000000Text
Paper
#FFFFFFGround
Type
Aa
Poppins
One family, every role — display through body.
WorkspaceRegular
WorkspaceMedium
WorkspaceSemiBold
WorkspaceBold
WorkspaceExtraBold
Voice
Direct, calm, and precise. Describe what the product does in concrete terms and skip the hype.
Do
- Write "Zanbase" — sentence case, a proper noun
- Say "workspace," not "platform"
- Describe what it does in concrete terms
- Choose the plainer word when in doubt
Don't
- "ZanBase" or "zanbase"
- Hype words — revolutionary, seamless
- Vague claims you can't point at
- Jargon where a plain word works